Navigating the Customer Mix Conundrum: Choosing Between Groups and FITs in the Hospitality Industry

Navigating the Customer Mix Conundrum: Choosing Between Groups and FITs in the Hospitality Industry

Choosing between groups and FITs in hospitality involves balancing booking windows, incremental business, and occupancy impacts. Extended stays with groups affect room availability, influencing revenue trade-offs. Careful management is crucial to prevent disturbance in leisure guest experience, averting potential lower ratings and impacting long-term positioning.

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